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ADVISORY

ASSESS • REALISE • CHANGE

About

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My Story

  • ​A German expat living permanently in the Middle East since 1998

  • Living in Bahrain permanently since 1997

  • Master of Business Administration – International Management and Marketing

  • CXAL Advanced Leadership certified by The CX Academy 

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My Journey

28 years at American Express Middle East in the following leadership roles:

  • Vice President of Customer Experience & Operations

  • Head of Project Management Office

  • Director Single Technology Transformation Program

  • Head of Strategic Partners & Project Delivery

  • Head of New Product Development

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What I learned during that time is that Customer Experience doesn’t fail because of intent. The problem lies in the sustained and governed execution.

 

During my tenure in Customer Experience, in 2024 I first officiated as judge for the Gulf Customer Experience Awards by Awards International and continue to do so annually.

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Why ARC Advisory Exists

  • Assess – Realise - Change

  • Closing the gap between ambition and delivery

My Values

  • Authenticity

  • Passion

  • Accountability

  • Practicality

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Conferences and Workshops

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Chief Amazement Officer at Shepard Presentations
Award-Winning Keynote Speaker |

NYT and WSJ Bestselling Author |
World-renowned expert in Customer Service & Customer Experience

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